Michael Hutchinson
Social Media Producer and Video Contributor
Work experience
Postmedia Network Inc.
Audience Development Specialist
October 2020 - Present
Executed organic and paid social media strategy for Postmedia brands (Healthing.ca + TheGrowthOp) through calendar management, tracking and analytics.
Increased organic traffic from AD efforts by +160% over a 6 month period
OverActive Media + Canada Basketball
Global Partnerships Intern
July 2020 – Sept. 2020
Responsible for building go-to-market plans for social media brand integration
Create partnership proposals for prospective partners of OverActive Media, with a focus on social media assets
Utilize data to drive decision making on prospective partners
April 2017 - August 2019
Implemented organic strategy for Global News brands across Canada, with social listening and monitoring of the National account.
Increased Global News’ Facebook pageview ranking from Top 5 in Canada to Top 3, while challenging CBC and CTV News for the top spot
Social Media/Video Contributor
July 2015 – Present
Carried out social strategy for video content on Mixed Martial Arts websites, including the production of original content (Produced series with +6 million views on YouTube).
Case Studies
Marketing/Social Media projects that Michael Hutchinson has completed.
Michael Hutchinson worked with a team of four to develop a marketing strategy for NBA Canada and the Jr. NBA. Michael led the social media and content creation strategy portion. The strategy was chosen as a finalist, where it was presented in front of NBA Canada, Pepsi and Canada Basketball representatives.
Michael Hutchinson worked with a team of four to develop the winning national expansion strategy for the Coalition of LGBTQ+ Youth Groups. Michael led the social media and marketing strategy portion of the presentation.
